Zahab... strategy. design. communication.

When your brand is an authentic expression
of your greatest strengths, deepest values,
and highest aspirations, the sky's the limit.~Kite

A brand that captures your mind gains behavior.
A brand that captures your heart gains commitment.~ Scott Talgo.

Great design does not come from
great processes;
it comes from great designers.~ Wired.com.

A branding program should be designed to differentiate your cow from all the other cattle on the range.
Even if all the cattle on the range look pretty much alike.~ Al Ries.

Web Design is not a passive experience, so give the user an experience they can invest in, something that is uniquely only available on the web. Make them fall in love with the actions of the site, not just the content.~ barbariangroup.com.

A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.~ Jeff Bezos, CEO Amazon.

It is often much easier to figure out which companies are design-focused vs. engineering-focused when they produce physical products as opposed to online interactions.~ ux-sa.com

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.~ Stephen King.

While visual design clearly has the capacity to refine a product's aesthetics, its potential to communicate with people goes beyond good looks.~ uxmatters.com.

Success means never letting the competition define you.
Instead you have to define yourself based on a point of view you care deeply about.~ Tom Chappell, Tom's of Maine.

A trademark is a symbol of a corporation.
It is not a sign of quantity...
It is a sign of the quality.~ Paul Rand.

A brand is a living entity —
and it is enriched or undermined cumulatively over time,
the product of a thousand small gestures.~ Michael Eisner, CEO Disney.

Building a standards compliant website should be a given,
not a perk and definitely not the ruler of good design~ positivespaceblog.com.

Brand Value is very much like an Onion;
It has layers and a Core.
The Core is the User who will stick with you until the very end.~ Marshall McLuhan.

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